Consumer attention
The average consumer attention span is eight seconds, which makes the quality of your content essential. Various studies suggest that, in some situations, people should be able to grasp the essence of a message in less than three seconds.
Infographics and their value
Infographics receive three times more shares and likes on social media than other types of content, so we recommend using them whenever appropriate. Visual content in any format is naturally more appealing than text alone.
Images and statistics
Content with relevant images and photography receives 94% more views. The internet is an endless source of information, and people want concise, concrete facts rather than lengthy essays. Images help present the most important information in a clear, digestible form. Think of the colorful backgrounds Facebook introduced and how they can make even an ordinary post more engaging.
For
Search ads can increase brand awareness by up to 80%. Display advertising has been shown to increase website traffic by as much as 300%. Paid campaigns may also have a positive indirect effect on organic traffic, but we will leave that experiment to you.
The value of Google Business Profile and Facebook business pages
76% of people who search for a business on their mobile devices near their location visit that business within 24 hours of searching. 28% of nearby searches convert to purchases. If you have a land-based business
Headline length and SEO
Headlines containing 6–13 words attract the most traffic. From an SEO perspective, they should also fit within the available space in search results. Our headline meets both criteria—perhaps that is why you are here.
