Instagram has changed the dynamics of social media marketing for businesses. Over 25 million businesses now have an Instagram profile and use it as a channel to promote their brand, products or services, and also to engage employees. The competition in this platform is wide and marketers are trying to beat their rivals by creating more creative, authentic and portable content. Some common goals that marketers want to achieve through Instagram are to build community, increase brand awareness, generate leads, enable conversions, and improve customer service.
An ideal way to achieve these goals is to create an Instagram business profile and post relevant and engaging content to your Instagram feed as well as stories to increase followers and engagement through likes, comments, direct messages and affiliate links.
Here are 4 tips from us on how to improve your business' Instagram marketing:
1. Micro-influencers are the next big thing
We're sure you're all familiar with social media influencers. These are people with thousands of followers who take their word for it and watch everything they post. They produce content relevant to your business and spread your brand to their followers to help you generate a larger audience. Some businesses were already harnessing the power of big influencers on social media, but as 2019 came to a close, the majority of business owners started saying they would make "micro-influencers" an integral part of their Instagram marketing.
Why the sudden shift to micro-influencers? Because people who have millions of followers can't reach a smaller and more personalized audience like those with fewer fans. Big stars on social media target people with multiple beliefs, locations, and interests, so you won't be able to reach exactly the right audience.
On the other hand, small influencers who are right for your brand will be able to reach exactly the people you are looking for.
2. Optimize your Instagram bio
Instagram bio is the area below your page username that is used to share information about your brand as well as the content you intend to share. This area typically includes your brand name, product or service description, profile details and contact information. Instagram also allows you to share your website or portfolio URL.
Your Instagram bio is the first thing users will see when they view your profile. To make sure you engage these users, you need to build a bio that is informative, engaging, and engaging.
In your bio, be sure to share a proper and concise description of your brand or product. Also, include a line or two about the content you intend to share on your page. To make your profile more interesting and fun, use emoticons that are in sync with your content and brand language. You can also add a hashtag and link in your bio in addition to your main URL to drive traffic to another social media page. But remember that the link in the bio that is not a primary URL will not be clickable.
Finally, add a suitable URL to which you want to drive traffic
3. Give IGTV a chance
IGTV is a standalone video app built by Instagram that also acts as a functionality of the Instagram app. IGTV allows users to share videos with time limits between 15 seconds to 10 minutes. The limit for high value users goes up to 60 minutes.
IGTV is a great platform for brands to host video content longer than the limits set by Instagram. Brands use many features of IGTV and you can find inspiration to implement in your own strategy.
4. Advertise on Instagram
Organic engagement on Instagram has become even more competitive with more than 25 million active business profiles on the platform. In this scenario, it is always a good idea to take advantage of paid advertising to increase followers, engagement, customer traffic and conversions through Instagram ads.
Instagram Ads is an advertising platform like any other that offers solutions for targeted advertising campaigns. It provides audience segmentation based on people's likes, interests, buyer behavior and interactions. There are different ad formats that you can choose from such as story ads, photo ads, video ads, carousels and collection ads.
According to Adespresso, the average cost per click for an Instagram ad is $0.70 to $0.80 and varies based on your unique advertising requirements. You can run your Instagram ads using the Instagram Manager Facebook ads.
Instagram ads are an effective way to get the most out of your Instagram profile. Include a budget in your 2020 Instagram marketing strategy to optimize your leads and conversions.
Every business today needs to be on social networks and be online. Instagram is a platform that has quickly gained popularity among the younger generation and specifically millennials. Follow these tips and get the most out of the social network to accelerate your business and reach your consumers more easily.
